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WebCare
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Silver Images
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Sunny Side Up TV Series
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Alzheimer’s—A Disease of the Mind…and Heart
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WebCare — A Digital Media Educational Center
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| Terra Nova Films is in early development of a groundbreaking
videostreaming initiative designed to deliver educational material to the
at-home caregiver via the power of the internet. Terra Nova is turning its
storehouse of video caregiving materials into dynamic centerpieces for
educational modules that will help caregivers maximize their quality of care,
while minimizing the risk of “caregiver burnout.”
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| The video portion of the modules enhances the words of the
educational text with pictures and scenes that demonstrate for the user
appropriate caregiving techniques and, in a sense, assure the user that he or
she is not alone in this often difficult and stressful situation.
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| The project is in its early development phase with funding
from the Retirement Research Foundation. When completed, this one-of-a- kind
initiative will have the potential to be incorporated into programs reaching
millions of people around the world, through collaborations ranging from
colleges and universities to area agencies on aging to community-based aging
initiatives.
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| Terra Nova’s video streaming expertise has already attracted
the attention of outside groups like:
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| Philips Medical Systems which has licensed a selection of
our videos for use within its own program called Motiva, delivering content to
patients in their home to aid in the self-management of their health care.
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| And:
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| The Illinois Department of Aging (IDOA), which has brought
in Terra Nova Films to retool the agency’s Video Resource Lending Library into
a more workable and user-friendly system employing the streaming of the videos
via the internet.
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Silver Images — Re-Imaging Aging Through Film
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| Terra Nova Films is continuing work on both a local and
national level to expand its Silver Images—an exclusive multi-faceted film
initiative that speaks through the visual artistry of film about aging and the
process of growing older.
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| At the Chicago International Film Festival…
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| Terra Nova has partnered for the past three years with the
Chicago International Film Festival, assuring a voice for issues about aging in
this prestigious annual Fall cinema event that is the longest running film
festival in North America.
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| Each year at the festival, Terra Nova’s Silver Images
Generations Award recognizes that film which best portrays the richness and
value of older adulthood. The 2006 prize at the 42nd Chicago International Film
Festival was given to Suzanne, a French film about an older man who loses his
wife to a heart attack, but finds a renewed spirit for life in a relationship
with a younger woman.
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| Suzanne is an intensely real portrait of the many
difficulties and loves a person can experience in a lifetime and in its rich
drama may best sum up what the Silver Images Generations Award honors and is
really all about: the film that is best able “to portray realistic and
multi-dimensional images about older adulthood, inspire audiences of all ages
to accept the rewards and challenges of growing older, and dispel myths and
stereotypes about aging.”
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| A Boomer Conference Headliner ….
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| Terra Nova introduced Silver Images to a national audience
in Spring, 2006 as a featured presenter at a major conference in Miami Beach,
Florida on ways of marketing to the Baby Boomer Generation and beyond. The
“Beyond the Numbers” summit was the brainchild of worldwide advertising agency
J. Walter Thompson’s Mature Market Group and was being held for the fifth year
in taking attendees into the world of the Boomer Generation to learn more about
its spending and buying power.
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| The Terra Nova presentation at the two-day event included
film screenings and a workshop that illustrated the important role that film
has played in shaping the cultural experience of Boomers over the years and how
it continues to be a force in their lives even today. At the same time, Terra
Nova presented its concept for replicating the Chicago Film Festival experience
at film festivals across the country, thus, in effect, building a true national
conversation around film that will help all of us deal with the challenges and
complexities of our aging society.
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Sunny Side Up — A Television Anthology Celebrating Our
Growing Older
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| Sunny Side Up… is a collection of the country’s best films
relating to an older generation, but appealing to all generations. It is
Academy Award winning films. It is tales of enthusiasm and happiness;
independence and empowerment. For the younger audience, it is a window into the
future. For the older audience, it is a mirror reflecting back who they are and
who they can be.
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| Sunny Side Up... is a grandmother from a small town in South
Dakota who faces off against a motorcycle gang in the big city.
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| Sunny Side Up… is a grandfather who resorts to the newspaper
classifieds to find a date.
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| Sunny Side Up... is a man who decorates the outside of his
house with 50,000 beer cans.
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| Sunny Side Up... is two 80-year old artists who meet…and
marry.
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| By mid-century, the old will outnumber the young for the
first time in history. “Aging” is rapidly becoming the greatest single factor
reshaping our society. This series of one-hour programs is being developed to
reach a national audience through public television and/or cable.
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Alzheimer’s — A Disease of the Mind…and Heart A Documentary
and Educational Video Series
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| Terra Nova is continuing its research and development of a
major documentary and educational video series on Alzheimer’s entitled,
“Alzheimer’s: A Disease of the Mind…and Heart.” The project will not only
explore this insidious disease in-depth, but also the changes in the care and
treatment of it, and the heart-rending decisions that have to be made by
caregivers dealing with it.
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| The series’ four one hour documentaries are currently in the
pipeline of planned PBS programming for Fall, 2007. The documentaries will be
accompanied by six 30 minute DVD videos with an educational packet of print
material. The project will be the most powerful, in-depth and comprehensive
documentary series on Alzheimer’s to date. Taken in its entirety, the
documentaries and videos are projected to reach 60 million people around the
world, advancing public awareness and offering people hope about the help they
may not know is available.
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| The pace of discovery in Alzheimer’s research is tremendous.
Most of what we know today has been discovered in just the last 15 years, and
scientists now anticipate new breakthroughs to prevention with the next decade.
Yet, in spite of all the advances and all that has been learned, research shows
that the public and particularly Baby Boomers, are not aware of this progress
or well-informed about Alzheimer’s, a disease without a cure, a disease with no
survivors, and a disease that will affect most of us at some point in our
lifetime, either as a caregiver, a family member, or as an individual with the
disease.
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